As well as being the generally agreed time of goodwill, this week marked International Human Solidarity Day (IHSD), a UN event aimed at promoting international unity, with the ultimate goal of eradicating inequality and poverty. A good time, then, to reflect upon the good that people do.
When business transformation is the norm, technology is often seen as the solution, but new ideas and brilliant problem solving starts with human ingenuity first. Technology can – and should – enable and aid that process, but it cannot replace it. People have to come first – they must make the case for technological change, see it through, and assess its short- and long-term value. Effective innovation will come from being a Human Enterprise above all other things.
What does it mean to be a Human Enterprise? The four key approaches are explained in the article linked below, but the first one stands out: put the needs of people at the centre of strategy and decision making. Whatever your business’ ambitions for 2021 - a new product development, an approach to market, a plan to achieve growth targets – consider the human implications (the impact on clients, colleagues and communities) first and equally.
That sense of purpose drives the best performance. Why just do well when you can do good? At the close of the year, with the holiday season upon us, up with people seems like a good message to me.
“Businesses should aim to become Human Enterprises — putting humans and their needs at the centre of their strategies, values, processes, and operations, with technology serving as an enabler rather than a driver of change.”