Firstly, let’s start with the fact that we have another white, heterosexual male writing something about D&I.

But is that what's important? Could Belonging be a better measurement?

This article below will not only help with D&I but more importantly it’ll help with Belonging.

The reason I feel compelled to publish this is around the personal journey I’ve been on during lock-down.

I grew up in the west country, in a little town called Wootton Bassett, long before it became Royal. And because of where I lived, my day-to-day was visually very non-diverse. There weren’t many people at all from an ethnic background, so this is where I had the biggest challenge.

My challenge was my core belief:

Because I was colour blind, that was enough, and if everyone else was colour blind we would have no problem.

Over the last few months I’ve found that I couldn’t have been further from the truth. And that I am part of the problem. That I have benefited from this problem. And that I need to be anti-racist in order to change things.

Because of what I do; large scale recruitment marketing for some very well known brands in the UK and across Europe. I find myself in a position where I can affect change. To really make a difference.

And I’m often on calls with clients and prospects who are looking to make a change, to attract a more diverse group of people to apply to their vacancies. And my team and I have had some fantastic results!

This is commendable. But I argue attracting a diverse pool in isolation is fundamentally flawed.

If we manage to attract more diversity, what will those great people feel once they start? Will they be heard? Will they be included? And more importantly will they feel like they Belong?

Lots of the learning I’ve been doing is around Belonging. And how this is the most important measure of a diversity. Because if people feel they belong, they feel accepted, they’re heard, they add real value.

So, yes, writing a job advert that resonates with the widest possible spectrum of people that have the skills to do the job is important.

But more important is whether those people will feel like they belong.