The Post-it note (so the story goes) came from 2 employees at 3M corporation. One made a rubbish glue; the other had a problem - bookmarks falling out of a hymn book.
Introduced in an organisation which allocated ‘innovation’ time to encourage product development, the rubbish glue joined the bookmarks and the post it note was born – it probably featured in every office around the world for 30 years thereafter!
Perhaps I used some artistic licence with that story, but I have heard similar ones from 3M, such as masking tape being designed to help a young employee wanting a go faster stripe sprayed on to his car.
I got these stories from the book ‘Built to last’ by Jim Collins. I think a timeless classic.
The book gave me the inspiration to trial a product idea in 2014. I wanted to help our clients target passive job seekers across various social media platforms – social ads were not really being used that heavily/effectively in recruitment marketing.
Armed with a collection of entry level, willing and social media savvy employees (and a credit card); we created a product called SNAP - Social Network Advertising Package.
The package brought together:
- Basic creative design and copywriting (ads optimised for social channels)
- A pay-per-click (PPC) specialist to build target audiences across multiple social platforms
- Targeted ads across multiple social platforms (Facebook, Twitter, Linkedin etc)
- Branded landing page and mobile optimised register your interest sign up
- Transparent activity reporting back to the client at conclusion of campaign
The product was a repeatable proposition, so we made it cost effective for clients; but it quite simply made social media easily accessible for clients who were not social media savvy and a chance to tip their toes in.
The team are now used to deliver a range of bespoke digital marketing campaigns. It helped build the careers of many talented individuals whilst adding tonnes of value to many direct recruiting organisations.
We passed £3million in sales in 2019!
Interested in social media outreach on Facebook, Twitter, Instagram, Snapchat, or even LinkedIn, please feel free to get in touch.
Inspired to share from a recent conversation with Joe Mongon, Head of Recruitment Delivery on ‘trapped value’ from the linked FT article.
Tapping into “trapped value”. In 2019, Unilever introduced an internal talent marketplace that matches employees to projects across the group that stretch their skills and knowledge. In return, Unilever can draw on a deeper, more diverse pool of talent.