Over the past couple of years all sorts of organisations have been desperate to re-badge themselves as 'digital businesses' - from banks and retailers through to Government departments. 

Much of this has been driven by the perceived attractiveness to shareholders and employers of being part of a digital business - with the salaries and dividends to boot. 

But in the wake of Cambridge Analytica & Facebook; Google investigated for antitrust violations; employee protests at Google & Amazon - not to forget Elon Musk claiming AI was a “demon” that posed an existential threat to the human race & Bill Gates warning that automation was proceeding so quickly that governments should tax robots in order to slow down its progress - is the sector losing its lustre? 

The “techlash” phenomenon refers to a growing animus toward large technology companies (a.k.a., “Big Tech”) and to a more generalized opposition to modern technology itself, particularly innovations driven by information technology. 

All of this led up to the point where the term “techlash” was runner-up in Oxford Dictionary’s 2018 word of the year.

And whilst people differentiate between 'traditional' tech businesses and social/digital platforms - we're seeing decreasing trust levels - with 26% of Gen Z and 22% of millennials saying they lack trust in technology companies. 

Now we've seen this all before. Remember the early 20th century techlash against the automobile, where laws were passed that required a person to walk in front of “horseless carriages” waiving a red flag.

However, the scope and vociferousness of today’s techlash suggests it might be more serious than in past episodes, and is likely to grow further.