Fascinating insight into where younger professionals are choosing or may have to live in future.

The premise is that trends in the US are echoed here. Wall Street Journal analysis revealed that young Americans are leaving large cities. It is the fourth consecutive year during which big American cities saw a loss of population among millennials and younger members of Generation X.

Reasons cited include: 

- high levels of student debt

- the rising cost of child care 

- expensive inner city property prices 

- they seek larger housing as they've had their children 

- more agreeable climates

- options around schooling for their children

- higher cost of city living

There is already evidence to suggest that the same thing is happening in the UK. In 2016 London saw net outward migration of 93,300 and, in both 2017 and 2018, the net outflow increased to above100,000.

One town benefiting from this migration is Birmingham, due to the better affordability and also transport links. Other cities experiencing an inflow are Liverpool, Wakefield, and Durham. 

To quote a colleague, @danleach: "Strikes me that this will ultimately change some of the dynamics around which organisations they choose to work for and also where organisations choose to do business. The rebalancing away from London – if it happens in a meaningful sense - will make it easier for some of our clients to recruit and possibly harder for others".  So true Dan, so true.