It's been the buzz in marketing for a while now.
Voice search is the new organic search. Voice search will be the death of SEO. Voice search will seize your house, your assets, and set your dog loose to roam the neighbourhood.
So is this hype or reality?
1. According to comScore, 50% of all searches will be voice searches by 2020,
2. About 30% of all searches will be done without a screen by 2020 (Gartner)
3. 13% of all households owned a smart speaker in 2017, That number is predicted to rise to 55% by 2022.
So it's no surprise to see McDonald's - often pioneers in recruitment - launching a voice-activated application process.
The future looks verbal. Are you ready?
The world's first voice-initiated application process, the McDonald's Apply Thru is available today as part of the recently launched Made at McDonald's global hiring campaign that seeks to drive applications worldwide. "We must continue to innovate and think of creative, and in this case, groundbreaking ways to meet potential job seekers on devices they are already using, like Alexa," said McDonald's Executive Vice President & Chief People Officer David Fairhurst.