Interesting to read in Forbes that customer experience is anticipated to top both price and product features/attributes as the key brand differentiators next year.
No surprise there - and certainly mirrors candidate experience.
Research from HBR highlights that "..80% of employee turnover can be attributed to mistakes made during the hiring process...".
Not surprising when 34% of job seekers rate the recruitment experience as poor. And despite over 50% of employers reviewing their candidate experience within the past 12 months, only 11% rank it as excellent.
So what does that mean? With low candidate expectations and apathetic employers, there're huge opportunities to create competitive advantage through a more personalised and engaging experience.
Deep Segmentation Strategies To Improve The Customer Experience We’re in the midst of a marketing paradigm shift. Brands that previously found success in casting a wide audience net are now tailoring their products, services and approaches -- not only to individual buyers but to their individual behaviors from one moment to the next. For instance, health care, is undergoing a fundamental transformation. Care has become more personalized and treatments more precise. Patients are now taking a front seat in their care journeys. As such, health care marketers have to dial in their approach to segmenting their audiences based on the behaviors of individual patients.
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