Traditionally, academically driven teenagers have opted to go to university, while those keen to make an early start in the workplace have chosen jobs in their local area. This is a situation that we are all very familiar with. Schools’ university bias is a significant contributor to low awareness among students of value of apprenticeships. Awareness amongst parents is increasing, from 13% in 2016 to 32% now. The impact is perhaps reflected in the Chartered Management Institute's (CMI) recent research which found that half (49%) of respondents said they would encourage their child to start a degree apprenticeship rather than an academic-only university course.

It was not so long ago that the independent reported that: Parents are more likely to push their children to apply to university despite high level apprentices earning £50,000 more on average over a lifetime than many graduates. (1st March 2019)

Does this latest research represent a shift in opinion? I hope so.