It feels like the concept of ‘corporate culture’ has been around for ages – but in fact the phrase was only coined in the 1980’s by the brilliant Edgar Henry Schein.  A renowned professor at the MIT Sloan School of Management where he studied extensively the field of organisation management.

Schein understood that ‘culture’ was intangible … abstract. You can’t touch it and yet it is constructed of many elements of assumption and expectation – from tangible ‘artifacts’ (his words) through to values and assumed values.                          

It has never been as important for organisations to understand their cultural advantages because it’s also connected to their shared purpose and vision - the reason that everyone comes into work each day.

Technology can quickly erode competitive difference - of the 500 firms in the Fortune 500 in 1955, only 60 still exist today.

Culture embodies and conveys the deeper sense of meaning and shared purpose that’s increasingly the enduring ‘hook’ that attracts talent. So invest in understanding and articulating your corporate culture – as a key dynamic within your employer brand.