Trust the Economist to shine a light on some of the hyperbole and over-inflated claims in job listings.
And whilst the article is tongue in cheek it makes a serious point about first impressions and the need to ensure that every candidate touchpoint conveys a credible and realistic (as well as gently aspiration) view of the employer.
Whilst many organisations focus on a winning careers site and major campaigns, please don't overlook the full candidate experience - how third party recruiters, humble job listings, role profiles and candidate comms from your ATS depict you.
We recommend that you objectively mystery shop your own recruitment process at least annually. That way you stop overinflated claims that may damage - not enhance your reputation. And you're bound to find a shedful of spelling mistakes too. Gud lucke.
The absurd language used by job adverts Superheroes need not apply THERE IS AN old Army joke about a sergeant-major who asks his platoon whether any of them are interested in music. When four hands go up, the sergeant says “Right, lads. You can carry this grand piano down to the officers’ mess.” Job recruitment has become more sophisticated since that story first did the rounds. Today’s careers require a lot more than just raw muscle but that sometimes makes jobs hard to define. The unfortunate result is a form of “adjective inflation” in recruitment ads as employers attempt to make routine tasks sound exciting.