In today's changing world its not surprising that people are distracted. Often multi-tasking, people are not interested in long wordy ramblings that require time to read. If you are searching for information on the web, or indeed anywhere, you want it delivered quickly and in an accessible way.
The article below provides some great tips for quite simply 'getting to the point'. These can be applied to web pages, articles, blog posts and most interestingly for me, job adverts.
Its not a long read and its a must for anyone who writes anything. So you could say everyone.
Thanks to Hung Lee at Recruiting Brain Food for sharing!
The fact is that the average reader spends less than 15 seconds on any given webpage. And for all of our kicking and screaming, we aren’t changing the data. The quicker we accept the fact that most people will only read about 60% of our content, the quicker we can get to the task of writing more effective words.