The continued uncertainty of Brexit.
More people in jobs than ever before.
The raging war for talent.
All these factors are continuing to make recruitment challenging at the start of 2019.
So it was with great interest that I found and read through this article from the middle of last year. Here the author, Steven Dashiell, talks about the importance a brand has in communicating to candidates. Giving them a sense of belonging.
Candidates know that they have the power when it comes to selecting their next role. So companies have to make sure that they present to themselves in the best possible light.
A good read which still reads true today.
Talent acquisition leaders have come to understand the growing importance of branding and recruitment marketing. As Staci Johnson, Vice President Marketing at Roth Staffing Companies noted, organizations need to continue to recruit existing employees with just as much effort as spent on recruiting external candidates. In this sense, both the candidates a business seeks and the existing employees they possess are customers. “Disruption is the new norm”