With the park opening fast approaching, there was only so much the LEGO figures could do themselves. They needed humans to help them.
The crack team, supported by grown-ups at Merlin and TMP distributed hundreds of miniature posters around Slough and Windsor, as well as in Miniland itself.
The campaign was supported by three pop-up installations, a social media competition, and adverts across Facebook, Instagram, GDN, and Snapchat.
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We'll keep our fingers* crossed for the results!
"Every winter, Legoland Windsor closes so that the little Lego guys can rebuild, mend, paint and polish LEGOLAND’s Lego-tastic rides, shops, facilities and attractions. It’s a chance for them to work without getting stepped on. But now they need the big guys back – to help bring the park to life for the season. Let’s face it – there’s only so much that people of their size and stature can take on. They can cook up all kinds of excitement, but they’re not particularly great in the kitchen (their arms won’t hold big enough pans). And while they can lock in the fun for families, they’re not burly enough to work in security. That’s why they need big personalities of all kinds, to help with amazing seasonal jobs of all kinds. So come and join the fun!"